Now Play This (and Now Play This at Home)


Now Play This is a festival of experimental game design running at Somerset House in London each Spring, showcasing interactive and playful work as part of the London Games Festival.

It has run each year since 2015, and for 2020 we ran a digital version including live field trips into digital games, a keynote where the White Pube interviewed House House in Animal Crossing, and a play at home selection from the original festival lineup.

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