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behaviour change

Genevieve Bell at Intel

A lovely article about the human side of Human Computer interaction: Some years ago, for instance, Dr. Bell’s team interviewed parents in …

Tools to understand systems

This is very relevant: much of the way we communicate systems is still grounded in pencil and paper, but it really doesn’t …

Incentive design insights

How is it possible that so many incentives fail ?? big incentives — yet some tiny incentives seem to work insanely well? …