Genevieve Bell at Intel

A lovely article about the human side of Human Computer interaction:

Some years ago, for instance, Dr. Bell’s team interviewed parents in China who regarded home computers as distractions from their children’s school work. Intel developed a prototype “China Home Learning PC,” eventually manufactured by an Intel customer, with a key that parents could activate to prevent their children from playing online games during homework time.

“My mandate at Intel has always been to bring the stories of everyone outside the building inside the building — and make them count,” says Dr. Bell, who considers herself among the outsiders. “You have to understand people to build the next generation of technology.”

Intel’s Sharp-Eyed Social Scientist – NYTimes.com.