Maker Faire: making surveys fun

This is an edited version of a post which appeared on the Caper site about our Maker Faire activity.

We approached Maker Faire with a spirit of enquiry, wanting to gather data about the community of makers attending, asking “What kind of skills do visitors to Maker Faire have?”. The tricky bit was gathering this data in an interesting way. Could we make doing a survey genuinely fun for everyone involved?

tattoos

Somewhat inspired by Geek Code, we asked people to create ‘a badge of identity’ as an output to filling in a short questionnaire about their maker skills. We made temporary tattoos, designed by Wes West, so people could brand themselves within three categories – Physical Making, Digital Making and Electronics.  Physical making was represented by a molecule diagram of cellulose, computer making by a binary table and electronics by an electron moving between atoms. Keen participants could indicate their level of mastery with an army-style three bar system.

Maker Code tattoos

We applied them to arms, hands, necks, ankles, even a midriff, and you could spy them all over the faire. Indeed, seeing them everywhere brought people to seek out our rather tucked-away stand in one of the corners of the building, and yes, fill out the survey. Their previously invisible skills were now on display for all to see.

The gold standard for interactive activities at live events is to design something that passers by can see, quickly parse, and get drawn in by. By looking at it, they’ll understand it and want to participate. Simon Katan built us a colourful, gently spinning diagram which highlighted both relative numbers of people ticking different categories, and particularly strong connections between them. It was important that it updated in real time, so each person could see the change they had made to the sum total of the data. By the end of the day the diagram had become gloriously tangled; to see the spinning diagram in action, go here.

diagram

So what did we learn?

The top skills at Makerfaire were soldering, closely followed by codingCircuit design,sewing, and interface design chased each other for third place throughout the day.

Having a write-in ‘other’ field in each of the three categories triggered some really interesting conversations – especially with those who weren’t comfortable calling themselves Makers. So many people said ‘I’m not a maker but…’ ‘I suppose I’ve re-plumbed and rewired my house’, ‘I grind my own telescope lenses’, ‘Does making your own furniture count?’. There’s a divide in people’s minds between making you do because something needs doing, and making for its own sake, as a hobby.

Kids especially loved the tattoos, and choosing them and filling in the survey with parents triggered some interesting inter-generational conversations.

And finally, having the live visualisation made the process of gathering data feel like a two way transaction, not an imposition. Asking people to join in feels quite different from asking people to give something away.

A family that makes together

Images by the Caper team.
 
Role: Producer
Client: Caper