Visit Florida has partnered with Google in the effort to map all 825 miles of Florida’s beaches. And for good reason: tourism is Florida’s top industry, accounting for 91.4 million visitors last year and $71.8 billion in spending that employed more than 1 million in the state.
Google has a similar project with mappers trekking the trails of the Grand Canyon. But the Florida project is the first large-scale beach mapping project.
The mapping teams were contracted through Visit Florida. Agency spokeswoman Kathy Torian said the project is entirely funded with public money and Visit Florida budgeted $126,000 for a private contractor to oversee the production of images to be sent to Google.
The modern equivalent of those idealised posters in travel agent’s windows? Only now you get to fly through the landscape from your desk at 2am and dream of being there much more viscerally. At $126,000 this seems amazing value for Florida.